Why MLM Attraction Marketing Works

by Bob Howard on February 16, 2010
Article Source: http://www.bobhowardmarketing.com/why-mlm-attraction-marketing-works

The reason why attraction marketing works is because people will generally be allured, or, drawn to whatever it is that gets their attention. When marketing products, or services, to consumers, the ultimate goal is to get the items being marketed sold. The product needs to be in the mind of the consumer and stay there.

When the goods, or services are presented in an attractive way to the audience it is geared to, there is likelihood that the goods, or services, will be remembered after the fact. The image of an attractive man, or, woman presenting information on a certain brand of clothing for example, may catch the eye of some potential customers, who may then, unknowingly look for clothing in that brand.

Associating a brand with a symbol, or a character is another way of getting someone to remember the product being marketed. A young child might be watching morning cartoons, when a cereal commercial appears with a colorful cartoon character, as the central focus of the commercial. The appealing qualities of the image may get the attention of the child. The child is enticed by the commercial, and remembers the character.

The child that remembers the commercial with the cartoon character promoting the cereal may remember to ask for that cereal when at the grocery store. Or, the child may forget until seeing the character from the commercial on the box of cereal on the way down the cereal aisle. The child may then recall the character and its association with cereal and request it.

Someone marketing a product, or a service will typically be involved in some part of the process of promoting, selling, or distributing the product, or service. It is therefore important to know common things that may appeal to the group that the product is being marketed to. They may then be interested in purchasing the product being sold.

A marketing company trying to sell sailboat accessories may try to attract sail boat enthusiasts by associating their product with things or situations that would appeal to this group. Ads might be drawn that depict the open sea, perfect weather, a beautiful sailboat, or, people having a good time on the watercraft.

The product may be discreetly, or tastefully displayed somewhere in the image. For the sailboat enthusiast who remembers the advertisement perhaps the next time on a boat, or when shopping for items for the boat, the consumer might recall the association and purchase whatever brand or item that might be.

When a product is remembered by the consumer, it is more likely that when it comes time to make purchases, the item will be sought out. Why attraction marketing works is that by finding out the things that appeal to the audience, and using that knowledge. They can attract consumers based on the data they have, and associate the product being marketed with images that would appeal to that group. This is ultimately in the hopes that the item will be remembered and purchased.

Within MLM and network marketing the product or/service is leadership and training. So by giving your audience the training or know how of the business they will be attracted to you as a leader and thereby allowing you to establish a relationship with them and ultimately get them interested in your primary business. This happens over time as individuals become receptive to your suggestions as a leader. In this way even if you change your primary business these people whom you have established a relationship with will follow you when you switch business. That is the ultimate security you have as a leader using attraction marketing to draw people to you.